“Technologies and digital interactions will only continue to grow — it’s a trend that cannot be stopped. Our task is to make them as convenient and useful for people as possible,” he noted.
According to him, humanity is intuitively mastering new formats of digital interaction. This is what happened with chats, which have become a natural part of life without the need for mass training.
The same is happening with content feeds. Today, it is essential to create platforms that not only increase user time within the app but also make their digital experience meaningful, he believes.
“At Aitu, we are developing a personalized feed that does not trap users in an endless stream of content but helps them solve real tasks. If the platform's KPIs are focused on benefit rather than attention retention, the issues of dependency on AI are addressed at the very level of the business model,” emphasized Nurtaı Abilgaliev.
He also highlighted the role of AI-based recommendations. In today's world, an abundance of choices can become an unnoticed yet significant source of anxiety.
“Decision-making is a burden that we do not always recognize. Good recommendations alleviate this stress, helping individuals quickly find what truly matters,” stated the head of BTS Digital.
He further stressed that no platform today holds absolute monopoly.
“User choice is built on trust in the brand. Whoever offers the best recommendations and convenient services will gain the attention and loyalty of the audience,” he concluded.
Abilgaliev is convinced that the future of digital ecosystems lies in technologies that not only entertain but genuinely assist people. Artificial intelligence should ease everyday tasks, reduce cognitive load, and connect digital capabilities with real life.
“The one who does not fight for seconds of attention but creates solutions that make life simpler, more convenient, and more meaningful will prevail,” summarized the CEO of BTS Digital.