Based on the data from the official report in the 700-H format and comparing it to the previous year, marketing expenses increased by 11.7%.
In 2023, the bank allocated 2.99 billion tenge for advertising.
Other banks in Kazakhstan also invested significant amounts in marketing.
Halyk Bank spent approximately 4.49 billion tenge, Bereke Bank allocated 1.25 billion tenge, Kaspi Bank earmarked 12.7 billion tenge, while Otbasy Bank invested 738.7 million tenge in advertising.