The special discount card offers young residents of the city a chance to save on public transport fares, dining at restaurants, shopping for clothes, visiting beauty salons, and renting ski equipment. To obtain the card, one must become a resident of the community center. After that, it can be registered on the Jas.Almaty platform, and discounts can be activated using a QR code.
Students have already recognized the benefits of the project. "I received the card at the community center in the Zhetysu district. My friends and I often go to the mountains, and the opportunity to rent equipment at a discount was a real revelation! Now my friends want such a card too," said student Sultan Edigeev.
Currently, "Activity BOOM" collaborates with over 30 partners, including the football center "FOOTLAB," the ski equipment rental center "Tobe," the café Almaty OWL COFFEE, the clothing store "Maestro," the beauty salon "Aeka posh," and gaming clubs "Puff n Play" and "Z CLUB," among others. A complete list of partners is available on the website jasalmaty.kz.
According to the Youth Policy Department, by the end of 2025, over 50,000 young Almaty residents will receive the card.