Thursday12 December 2024
toshkent24.com

Apple is exploring the smart glasses market as the Atlas project gains momentum.

Apple's Atlas project, which launched last week, aims to explore products in the smart glasses market and gather feedback from company employees. As part of the Apple Product Systems Quality initiative, the company plans to conduct a series of focus groups to better understand user expectations. This move could be a precursor to the release of its own smart glasses, positioning Apple to compete with Meta in the rapidly evolving wearable device category.
Apple активно изучает рынок смарт-очков: проект Atlas развивается и набирает популярность.

Apple Inc. has begun exploring the market for smart glasses, considering a potential entry into this growing product category, where Meta Platforms Inc. is already operating, reports Bloomberg.

The project, codenamed Atlas, was launched last week and involves gathering feedback from company employees regarding existing models of smart glasses on the market, according to sources familiar with the situation. Additional focus groups are planned soon to better understand user expectations. The research is being conducted by employees of Apple’s Product Systems Quality division, which is part of the company’s hardware engineering department.

Such moves may indicate Apple’s intention to expand its lineup of wearable devices by adding its own smart glasses.